Auston Troyer
Founding Head of Growth, Jasper and Skool
- 0 → $1.7B
- Founding Head of Growth at Jasper
- 0 → $2B
- Founding Head of Growth at Skool
- Replit & Acquisition.com
- Ran all paid acquisition for both
For VC Backed Hardware Startups
Sell 10,000 Hardware Units In 60 Days
We’ve managed $300M+ in ad spend and generated $1B+ in revenue building growth inside five unicorn startups.
Sell My Units
1 spot left
Client Results
Our team works directly in your business, just like an employee. The same way we did for:
- Bland
- Skool
- Jasper
- Replit
- Acquisition.com
The Two People Who Will Be
Your Full Time Growth Partners
Ethan Clouser
Founding Head of Marketing, Bland
- Seven Figures
- Generated every month for Bland
- Exited Founder
- Built and sold his own marketing company
- Mentra
- Former Head of GTM
Collectively we’ve managed $300M+ in ad spend and generated $1B+ in revenue for these companies, across 10,000+ creatives. Your system is built and live in 10 days.
Everything Below, For Less
Than One Senior Hire
Scaling this in house means five to six full time people, months of recruiting, and a payroll line that never goes away. Instead, you get the two of us directly in your business with our editors, UGC creators, videographers, email and SEO team scaling what already works, entirely done for you.
Offer and positioning rebuilt
We craft your offer and messaging so the right buyer sees the product and immediately wants it, at the price you want to charge.
$150,000
Senior product marketer, per year
All your creative, made for you
We write the scripts, run the shoots, film the product, edit the footage and produce the UGC. You never brief a freelancer or sit in an edit. 10,000+ creatives shipped.
$270,000
Copywriter, videographer, editor, per year
Paid and organic, run daily
We record your organic content, you post it, then we run the winners as paid on Meta. Plus retargeting and follow up on every buyer who didn’t check out.
$180,000
Senior media buyer, per year
Your email marketing, done end to end
We run the whole email channel. We write and run the offers, build the nurture and the flows — welcome, abandoned cart, browse abandon, post purchase, winback — send the campaigns and the promos, manage the list and the segments, and keep it clean so it lands in the inbox. Everything ecommerce needs on email, done for you.
$120,000
Email and lifecycle marketer, per year
Your SEO, built and run for you
We do the keyword research, write the pages and build the authority. Your orders keep compounding after the ad spend stops.
$120,000
SEO lead and content, per year
Landing pages and checkout funnel
We build the product pages, the checkout flow, the upsells and the follow up, wired end to end. A/B tested to find the most optimal format.
$60,000
Agency build, one time
Two senior operators, and the team behind them
We work out of your office and own the number ourselves, with our UGC creators, video editors and SEO team behind us — the same people we used at Bland, Replit, Jasper and Skool. Not a pod, not an account manager, and nobody learning on your budget.
Not hireable
At any salary
The sixty day guarantee
Hit the first milestone or every dollar you paid to start comes back.
Risk removed
Your downside capped at zero
To build this in house, every year
$900,000
And that’s $900,000 a year on a team you still have to find, train and manage while they learn your market — without a guarantee of a single unit sold. With us, you get the same work for less than one of those salaries, running in ten days instead of three months, and the first milestone is guaranteed in writing.
What Would 10,000 Units
Sold Be Worth To You?
- Revenue added
- $5M
- Enterprise value created
- $50M
That’s what 10,000 units sold is worth at your numbers. A unit sold means one someone has actually paid you for — not a preorder deposit, not a waitlist signup. 10,000 is the target we run at; what we guarantee is the first milestone we agree with you in writing before launch.
Apply To Work With Us
We take 3 clients a month, and we work with hardware brands that already have traction and want to scale hard. Tell us where you are now, and we’ll tell you plainly whether we can get you there. If we can’t, we’ll say so.
Most Common Questions
It depends on scope, and you’ll get a straight number on the call. What doesn’t change is the structure: our fee is tied to units actually sold.
That tells us the previous system didn’t work. It doesn’t tell us the motion can’t work. You already have people buying the product, so the demand is real — what’s missing is a machine that repeats it at volume. We isolate the constraint: audience, offer, creative, channel, product page, checkout, or unit economics. More ad spend never fixes a broken offer, so finding the constraint is the first job.
Before anything launches we agree in writing on what counts as a unit sold and on the first milestone we’re accountable for in the first sixty days. There’s a small implementation fee up front to cover the build. Miss that milestone and we refund it in full, and you keep every asset we built.
No. We’re two senior operators who work inside your business. An agency sells you hours and sends work over email. We build your growth function ourselves and own the number. It’s closer to hiring a founding marketing team than to signing a vendor.
Good, and that’s usually the right end state. It’s also what we build you toward. Early on we are your in house team: we build the entire system and run it ourselves, so nobody is learning on your budget. When you’re ready to bring it inside, we help you source, recruit and train the person to run it, and hand the system over to them. Plus, when you hire in house, you’re buying someone’s time. When you hire us, you’re buying a guaranteed outcome.
A unit someone has paid you for, on whatever SKU and price point we agree counts before launch. Not a preorder deposit, not a waitlist signup, not an email address. We’d rather argue about the definition up front than about the invoice later.
No, and we won’t try. Demand generation outruns a supply chain very quickly, so before launch we agree what your stock and lead times can actually support. If the volume we can drive is bigger than what you can ship, we say so and we pace to your supply.
We build and run your entire acquisition motion, then hand you orders. That covers the offer and positioning, the creative, the product and landing pages, paid, organic, SEO, email, the checkout flow and the follow up. Doing this in house means a media buyer, a copywriter, a videographer, an editor, an email marketer and UGC creators. That’s five to six full time hires. You get the two of us instead.
Whichever ones reach your buyer. That’s usually a mix of Meta, TikTok, YouTube, organic and search, and the split depends entirely on who buys from you and how they decide. We decide it together after the strategy session, not before.
Our job is your direct to consumer engine, because that’s where we control the offer, the creative and the checkout. Retail and marketplace demand usually rises alongside it, and we’ll build the creative your retail and Amazon listings need, but the number we own is direct.
Two hours is all that’s required. You give us context on the buyer, the product and how you sell. We handle everything after that.
Good. We’re not replacing them. They get a working system, senior execution capacity beside them, and a documented process they can run themselves. Your team stays involved where their context matters.
Sell 10,000 Hardware Units In 60 Days
Sell My Units
1 spot left